Case Studies
Feature 1
Case Study: Liz - Reclaiming Identity, Clarity & Direction
Background
Liz, Head of People, reached out during a pivotal moment in both her career and her personal life. After years of prioritising the needs of others, in her role and beyond, she found herself exhausted, disconnected from her own desires, and unsure of her next steps. She knew something needed to shift but felt overwhelmed about where to begin.
The Challenge
Liz was experiencing:
Emotional fatigue and loss of clarity
Difficulty prioritising herself after years of people-focus in her role and personal life
Uncertainty around her next career move
A lack of structure in understanding what she truly wanted
She needed space to reconnect with her truth, rebuild her confidence, and create a roadmap forward.
My Approach
Our work together focused on:
Creating a safe, trusting space where Liz could be open, vulnerable, and honest.
Using structured frameworks and tools to help her identify what truly mattered to her in life and work.
Challenging her through deeper reflective questions to spark real insight and growth.
Exploring what she does and doesn’t want from her next career chapter.
Supporting her to prioritise herself without guilt and make choices based on alignment rather than obligation.
The Transformation
By the end of our coaching journey, Liz experienced a profound shift:
She gained clarity on her values, needs, and aspirations.
She built a clear and confident plan for her next career move.
She felt renewed, empowered, and optimistic about the future.
She learned to prioritise herself and recognise what genuinely fulfils her.
She experienced deep personal growth through being challenged in a supportive, human environment.
Liz’s Words
“I got in touch with Gemma at a turning point in my career and my life. I felt like I’d spent so long putting the needs of others before my own I was exhausted and a little lost.
Gemma helped me navigate how I was feeling, gave me structure and guidance to discover what was important to me in life and at work. I am now much clearer on prioritising myself, have a clear plan for what I do and don’t want from my next career move, and I feel positive about the future.
Feature 2
Case Study: Rachel- Finding Clarity, Confidence & Career Direction
Background
Rachel came to coaching at a moment where she was seeking deeper clarity about her career and how it aligned with the rest of her life. Although successful, she felt uncertain about her next steps and wanted to reconnect with what genuinely motivated and energised her. She needed space to explore her strengths, values, and direction with honesty and without pressure.
The Challenge
Rachel was experiencing:
Uncertainty around her long-term career path
Lack of clarity on what environments energised versus drained her
Difficulty balancing career ambitions with her wider priorities
A desire to reconnect with her strengths, values, and what truly drives her
She wanted structured support to dig deeper and understand herself on a more meaningful level.
My Approach
Our work together focused on:
Guiding Rachel through values-led exploration to uncover what truly drives and fulfils her.
Encouraging her to reflect on her strengths, not just at surface level, but in the context of where she thrives.
Creating a safe and thoughtful environment that allowed for deeper introspection.
Using targeted questions and reflective exercises to help her explore what she wants next in her career.
Challenging her gently but purposefully to build clarity and confidence in her future choices.
The Transformation
Throughout the programme, Rachel experienced significant growth:
She gained deep clarity on the kind of work and environments that energise her.
She developed a stronger understanding of her strengths, values, and motivations.
She became clearer on what she wants from the next stage of her career.
She learned how to balance her ambitions with her broader life priorities.
She felt genuinely heard, supported, and appropriately challenged, allowing space for real insight.
Rachel’s Words
“Gemma is so talented and has a real gift for helping you think deeply about yourself, your strengths, values and what truly drives you.
She pushed me to reflect not just on what I'm good at, but on the environments that energise me versus those that drain me. Her thoughtful, generous approach created space for real clarity.
I wouldn't hesitate to recommend her to anyone seeking clarity on what they want from their career and how to balance it with their other priorities.
I've really enjoyed the coaching programme with Gemma. She truly listened, challenged me to dig deeper, and has been incredibly helpful in helping me reflect on what I really want.
I would recommend her to anyone looking to get clarity on what they want from their career!”
Conclusion
Rachel’s journey reflects the heart of my coaching: creating a supported, reflective space where people can explore who they are, what they want, and what environments allow them to thrive. With clarity and confidence restored, she is now moving forward with renewed purpose and a stronger sense of direction.